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Dictionary of Advertising and Marketing Concepts 1:a utgåva
Arthur Asa Berger
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Dictionary of Advertising and Marketing Concepts 1:a utgåva
Arthur Asa Berger
In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.
160 pages, black & white illustrations
| Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
| Releasedatum | 31 augusti 2013 |
| ISBN13 | 9781611329865 |
| Utgivare | Left Coast Press Inc |
| Antal sidor | 143 |
| Mått | 152 × 230 × 9 mm · 242 g |
| Språk | Engelska |
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