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An Overview of the Public Relations Function
Shannon A. Bowen
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An Overview of the Public Relations Function
Shannon A. Bowen
Provides an executive overview of public relations with a focus on what managers need to know to master the function quickly and effectively. In this title, the author brings the topic of public relations management our research and academic knowledge in the areas of business management and strategy, marketing, public relations, and more.
186 pages, b&w illustrations
| Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
| Releasedatum | 16 maj 2010 |
| ISBN13 | 9781606490990 |
| Utgivare | Business Expert Press |
| Antal sidor | 186 |
| Mått | 152 × 229 × 9 mm · 302 g |
| Språk | Engelska |
Se alt med Shannon A. Bowen ( t.ex. Pocketbok )