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Eye Tracking for Visual Marketing - Foundations and Trends® in Marketing
Michel Wedel
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Eye Tracking for Visual Marketing - Foundations and Trends® in Marketing
Michel Wedel
Provides an overview of the foundations of visual attention and eye-tracking; a conceptual framework for eyetracking research in marketing; and a review of the marketing literature within this conceptual framework.
104 pages
| Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
| Releasedatum | 8 augusti 2008 |
| ISBN13 | 9781601981547 |
| Utgivare | now publishers Inc |
| Antal sidor | 104 |
| Mått | 158 × 237 × 6 mm · 172 g |
| Språk | Engelska |
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Fler produkter med Michel Wedel
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Se alt med Michel Wedel ( t.ex. Pocketbok och Inbunden Bok )