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Marketing Management: European Edition 4:e utgåva
Philip Kotler
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Marketing Management: European Edition 4:e utgåva
Philip Kotler
Consolidate your knowledge of marketing management with this bestselling text. Marketing Management, 4th edition, is considered by many as the authoritative text on the subject. The textbook covers a wide range of concepts and issues, accurately reflecting the fast-moving pace of modern marketing. A key aid for undergraduates and postgraduates.
840 pages
| Media | Böcker Inbunden Bok (Inbunden bok med hårda pärmar och skyddsomslag) |
| Releasedatum | 11 juli 2019 |
| ISBN13 | 9781292248448 |
| Utgivare | Pearson Education Limited |
| Antal sidor | 840 |
| Mått | 215 × 280 × 30 mm · 1,94 kg |
| Språk | Engelska |
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