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Decision-making for New Product Development in Small Businesses - Routledge Advances in Management and Business Studies 1:a utgåva
Haropoulou, Mary (University of Western Sydney, Australia)
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Decision-making for New Product Development in Small Businesses - Routledge Advances in Management and Business Studies 1:a utgåva
Haropoulou, Mary (University of Western Sydney, Australia)
Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice.
256 pages
| Media | Böcker Inbunden Bok (Inbunden bok med hårda pärmar och skyddsomslag) |
| Releasedatum | 4 december 2018 |
| ISBN13 | 9781138855052 |
| Utgivare | Taylor & Francis Ltd |
| Antal sidor | 168 |
| Mått | 241 × 165 × 13 mm · 394 g |
| Språk | Engelska |