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Innovation in Marketing 1:a utgåva
Peter Doyle
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Innovation in Marketing 1:a utgåva
Peter Doyle
Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.
240 pages
| Media | Böcker Inbunden Bok (Inbunden bok med hårda pärmar och skyddsomslag) |
| Releasedatum | 28 juli 2017 |
| ISBN13 | 9781138441071 |
| Utgivare | Taylor & Francis Ltd |
| Antal sidor | 240 |
| Mått | 453 g |
| Språk | Engelska |
| Redaktör | Bridgewater, Susan |
| Redaktör | Doyle, Peter |
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