Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry - Mastering Fashion Management - Mitterfellner, Olga (London College of Fashion, UK) - Böcker - Taylor & Francis Ltd - 9781138323094 - 14 november 2019
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Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry - Mastering Fashion Management 1:a utgåva

Mitterfellner, Olga (London College of Fashion, UK)

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Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry - Mastering Fashion Management 1:a utgåva

This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.

196 pages, 22 Line drawings, black and white; 32 Halftones, black and white; 7 Tables, black and whi

Media Böcker     Pocketbok   (Bok med mjukt omslag och limmad rygg)
Releasedatum 14 november 2019
ISBN13 9781138323094
Utgivare Taylor & Francis Ltd
Antal sidor 214
Mått 153 × 230 × 13 mm   ·   346 g
Språk Engelska  
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