This book presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries.

288 pages, 24 black & white illustrations, 12 black & white tables, 12 black & white line drawings

Media	Böcker Inbunden Bok (Inbunden bok med hårda pärmar och skyddsomslag)
Releasedatum	2 mars 2017
ISBN13	9781138181779
Utgivare	Taylor & Francis Ltd
Antal sidor	304
Mått	566 g
Språk	Engelska

Se alt med Margaret Brindle ( t.ex. Pocketbok och Inbunden Bok )