MM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card) - Iacobucci, Dawn (Vanderbilt University) - Böcker - Cengage Learning, Inc - 9781133629382 - 2013
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MM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card) 4:e utgåva

Iacobucci, Dawn (Vanderbilt University)

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SEK 719

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Förväntad leverans 4 - 11 jul

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MM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card) 4:e utgåva

Employs an integrated marketing management framework using new and proven learning features to key concepts, and useful exhibits and graphics further describe key principles. This title incorporates the statistics and new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management.

352 pages, Illustrations

Media Böcker     Bok
Releasedatum 2013
ISBN13 9781133629382
Utgivare Cengage Learning, Inc
Antal sidor 352
Mått 218 × 270 × 10 mm   ·   620 g
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