Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative

Scott Brinker

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SEK 259

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Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.

288 pages

Media	Böcker Inbunden Bok (Inbunden bok med hårda pärmar och skyddsomslag)
Releasedatum	1 april 2016
ISBN13	9781119183174
Utgivare	John Wiley & Sons Inc
Antal sidor	288
Mått	164 × 236 × 25 mm · 498 g
Språk	Engelska

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