Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line - Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL) - Böcker - John Wiley & Sons Inc - 9781118206683 - 15 juni 2012
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Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)

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Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.

288 pages, Illustrations

Media Böcker     Inbunden Bok   (Inbunden bok med hårda pärmar och skyddsomslag)
Releasedatum 15 juni 2012
ISBN13 9781118206683
Utgivare John Wiley & Sons Inc
Antal sidor 288
Mått 163 × 230 × 25 mm   ·   490 g
Språk Engelska  
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