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Service Business Development: Strategies for Value Creation in Manufacturing Firms
Fischer, Thomas (Universitat St Gallen, Switzerland)
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Service Business Development: Strategies for Value Creation in Manufacturing Firms
Fischer, Thomas (Universitat St Gallen, Switzerland)
Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve years of research, this book provides a thorough overview of the strategies available for value creation through service business development.
320 pages, 61 b/w illus. 41 tables
| Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
| Releasedatum | 6 mars 2014 |
| ISBN13 | 9781107652071 |
| Utgivare | Cambridge University Press |
| Antal sidor | 320 |
| Mått | 154 × 230 × 23 mm · 498 g |
| Språk | Engelska |