Escalation in Decision-Making: Behavioural Economics in Business

Helga Drummond

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Escalation in Decision-Making: Behavioural Economics in Business

When a venture seems to be faltering, do you persist and hope that things will get better or do you cut your losses? Rich in case studies involving real business decisions and dilemmas, Escalation in Decision-Making reveals why social scientists believe that owners may not respond rationally to such predicaments. Instead of exiting when the odds ar

178 pages

Media	Böcker Pocketbok (Bok med mjukt omslag och limmad rygg)
Releasedatum	14 oktober 2024
ISBN13	9781032928821
Utgivare	Taylor & Francis Ltd
Antal sidor	178
Mått	330 g

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