A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation - Philip Kotler - Böcker - Taylor & Francis Ltd - 9781032836843 - 24 juni 2024
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A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation

Philip Kotler

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A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation

According to a recent McKinsey & Co. global survey, 95% of surveyed CEOs believe that 'society has greater expectations than it did five years ago that companies will assume public responsibilities.' In turn, corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society. Th


464 pages

Media Böcker     Pocketbok   (Bok med mjukt omslag och limmad rygg)
Releasedatum 24 juni 2024
ISBN13 9781032836843
Utgivare Taylor & Francis Ltd
Antal sidor 458
Mått 820 g
Redaktör Lindgreen, Adam

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