The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline - Elements in Reinventing Capitalism - McMillan, Charles (Schulich School of Business, York University, Toronto) - Böcker - Cambridge University Press - 9781009475624 - 5 december 2024
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The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline - Elements in Reinventing Capitalism

McMillan, Charles (Schulich School of Business, York University, Toronto)

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The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline - Elements in Reinventing Capitalism

This element addresses corporations' rise or fall based on external signals with a case study of Boeing corporation, a yesteryear pioneer, and its rival, airbus now the global market leader. This case study provides suggestions for new research directions on governance and managing truly complex organizations.


75 pages, Worked examples or Exercises

Media Böcker     Inbunden Bok   (Inbunden bok med hårda pärmar och skyddsomslag)
Releasedatum 5 december 2024
ISBN13 9781009475624
Utgivare Cambridge University Press
Antal sidor 100
Mått 303 g