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The Reputation Playbook: A winning formula to help CEOs protect corporate reputation in the digital economy
Jennifer Janson
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The Reputation Playbook: A winning formula to help CEOs protect corporate reputation in the digital economy
Jennifer Janson
Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. This book offers an insightful examination of how social media affects corporate reputation-building.
238 pages
| Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
| Releasedatum | 16 oktober 2014 |
| ISBN13 | 9780857193551 |
| Utgivare | Harriman House Publishing |
| Antal sidor | 238 |
| Mått | 215 × 140 × 18 mm · 312 g |
| Språk | Engelska |
Se alt med Jennifer Janson ( t.ex. Pocketbok )