Elisabeth Doucett
Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons Elisabeth Doucett

Name: Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons
Price: 649 SEK
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Author: Elisabeth Doucett

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Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons

Elisabeth Doucett

Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But, as a library, where does branding fit? With branding scaled and tailored to the public library arena, this guide clarifies marketing and branding and explains where to start.

160 pages, Illustrations

Media	Böcker Pocketbok (Bok med mjukt omslag och limmad rygg)
Releasedatum	30 januari 2009
Ursprungligen utgiven	2008
ISBN13	9780838909621
Utgivare	American Library Association
Antal sidor	160
Mått	230 × 155 × 6 mm · 204 g
Språk	Engelska