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Concise Encyclopedia of Professional Services Marketing 1:a utgåva
Clow, Kenneth E. (University of Louisiana at Monroe, USA)
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Concise Encyclopedia of Professional Services Marketing 1:a utgåva
Clow, Kenneth E. (University of Louisiana at Monroe, USA)
Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services--including dozens of essay-length articles and detailed expositions of the theories and techniques necessary to formulating and executing a successful marketing plan.
180 pages, 10 black & white illustrations, 17 black & white tables, 1 black & white halftones, 9 bla
| Media | Böcker Inbunden Bok (Inbunden bok med hårda pärmar och skyddsomslag) |
| Releasedatum | 9 december 2008 |
| ISBN13 | 9780789036902 |
| Utgivare | Taylor & Francis Inc |
| Antal sidor | 182 |
| Mått | 152 × 229 × 15 mm · 500 g |
| Språk | Engelska |