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International Retailing Plans and Strategies in Asia 1:a utgåva
Erdener Kaynak
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International Retailing Plans and Strategies in Asia 1:a utgåva
Erdener Kaynak
Examines the strategies of Western retailers entering into Asian markets, and provides specific case examples showing why some companies have failed in Asia - as well as factors that helped others succeed. This book is designed for international marketing students, retail researchers, business managers, and policymakers.
222 pages
Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
Releasedatum | 28 juni 2005 |
ISBN13 | 9780789028891 |
Utgivare | Taylor & Francis Inc |
Antal sidor | 216 |
Mått | 400 g |
Språk | Engelska |
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