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European Perspectives in Marketing 1:a utgåva
Erdener Kaynak
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European Perspectives in Marketing 1:a utgåva
Erdener Kaynak
Kaynak (marketing, The Pennsylvania State University) collects work examining marketing practices and consumer behavior in several EU countries, one EFTA country, and one Associate EU member country. Conceptual frameworks, case studies, and analysis offer insight into issues such as outsourcing of industrial products from Eastern and Central Europe
182 pages, illustrations
| Media | Böcker Inbunden Bok (Inbunden bok med hårda pärmar och skyddsomslag) |
| Releasedatum | 1 oktober 2004 |
| ISBN13 | 9780789025685 |
| Utgivare | Taylor & Francis Inc |
| Antal sidor | 182 |
| Mått | 148 × 210 × 17 mm · 430 g |
| Språk | Engelska |
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