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Cases in Advertising Management 1:a utgåva
Larry D Kelley
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Cases in Advertising Management 1:a utgåva
Larry D Kelley
Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
192 pages, cases & exhibits
| Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
| Releasedatum | 15 april 2009 |
| ISBN13 | 9780765622617 |
| Utgivare | Taylor & Francis Ltd |
| Antal sidor | 144 |
| Mått | 192 × 231 × 11 mm · 262 g |
| Språk | Engelska |
