Offers an overview of thinking about the development of brand strategy. This book approaches successful brand strategy from both the producer and consumer perspectives. It makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions, and explains how to fit them to build successful brands.

592 pages, tables, figures, references, index

Media	Böcker Pocketbok (Bok med mjukt omslag och limmad rygg)
Releasedatum	1 oktober 2008
ISBN13	9780765617910
Utgivare	Taylor & Francis Ltd
Antal sidor	558
Mått	177 × 252 × 31 mm · 1,04 kg
Språk	Engelska

Se alt med Giep Franzen ( t.ex. Inbunden Bok och Pocketbok )