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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time 2 Revised edition
Matt Haig
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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time 2 Revised edition
Matt Haig
Examine 100 of the world's most spectacular brand disasters, including Enron, Pan Am, smokeless cigarettes and Bic underwear, and learn valuable lessons to ensure a healthy existence for your brand.
258 pages, black & white illustrations
| Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
| Releasedatum | 3 maj 2011 |
| ISBN13 | 9780749462994 |
| Utgivare | Kogan Page Ltd |
| Antal sidor | 256 |
| Mått | 173 × 212 × 14 mm · 338 g |
| Språk | Engelska |
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