Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success - Wiley Professional Advisory Services

Tim Williams

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Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success - Wiley Professional Advisory Services

It s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.

188 pages, Illustrations

Media	Böcker Inbunden Bok (Inbunden bok med hårda pärmar och skyddsomslag)
Releasedatum	17 september 2010
ISBN13	9780470587157
Utgivare	John Wiley & Sons Inc
Antal sidor	208
Mått	237 × 162 × 21 mm · 394 g
Språk	Engelska

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