Tracing the genealogy of marketing "The Marketing Era" maps out the organizing principles and cultural logic of the profession. Kalman Applbaum looks at topics such as the logic of marketing strategy, global marketing practice and the moral history of marketing.

272 pages, line drawings

Media	Böcker Inbunden Bok (Inbunden bok med hårda pärmar och skyddsomslag)
Releasedatum	10 oktober 2003
ISBN13	9780415945431
Utgivare	Taylor & Francis Ltd
Antal sidor	272
Mått	152 × 229 × 22 mm · 512 g
Språk	Engelska

Se alt med Kalman Applbaum ( t.ex. Inbunden Bok och Pocketbok )