This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it.

242 pages, 2 black & white illustrations, 12 black & white tables, 2 black & white line drawings

Media	Böcker Inbunden Bok (Inbunden bok med hårda pärmar och skyddsomslag)
Releasedatum	6 juni 2014
ISBN13	9780415532631
Utgivare	Taylor & Francis Ltd
Antal sidor	242
Mått	155 × 242 × 19 mm · 496 g
Språk	Engelska

Se alt med James, Melanie (University of Newcastle, Australia) ( t.ex. Inbunden Bok och Pocketbok )