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Brand Gap, The: Revised Edition 2:a utgåva
Marty Neumeier
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Brand Gap, The: Revised Edition 2:a utgåva
Marty Neumeier
Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.
208 pages, Illustrations
| Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
| Releasedatum | 25 augusti 2005 |
| ISBN13 | 9780321348104 |
| Utgivare | Pearson Education (US) |
| Antal sidor | 208 |
| Mått | 203 × 135 × 22 mm · 244 g |
| Språk | Engelska |
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