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Marketing Strategies: A Contemporary Approach 2:a utgåva
Ashok Ranchhod
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Marketing Strategies: A Contemporary Approach 2:a utgåva
Ashok Ranchhod
Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, market orientation, the impact of technology and globalisation. It also includes case studies centring on internationally recognised companies including, Apple, Marks and Spencer, and the Wal-Mart chain.
440 pages, Illustrations
| Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
| Releasedatum | 24 maj 2007 |
| ISBN13 | 9780273706748 |
| Utgivare | Pearson Education Limited |
| Antal sidor | 440 |
| Mått | 190 × 245 × 22 mm · 852 g |
Se alt med Ashok Ranchhod ( t.ex. Pocketbok )