Electronic Marketing: Theory and Practice for the Twenty-First Century - John O'Connor - Böcker - Pearson Education Limited - 9780273684763 - 6 december 2003
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Electronic Marketing: Theory and Practice for the Twenty-First Century

John O'Connor

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SEK 779

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Electronic Marketing: Theory and Practice for the Twenty-First Century

"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

456 pages, illustrations

Media Böcker     Pocketbok   (Bok med mjukt omslag och limmad rygg)
Releasedatum 6 december 2003
ISBN13 9780273684763
Utgivare Pearson Education Limited
Antal sidor 456
Mått 190 × 246 × 25 mm   ·   734 g
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