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The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference
Claes Fornell
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The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference
Claes Fornell
The Satisfied Customer is a clarion call to managers demonstrating the unheralded value of customer satisfaction with surprising statistics. Fornell estimates that a one-point decline in customer satisfaction costs the average company on the American Customer Satisfaction Index almost one billion dollars.
256 pages, Illustrations
| Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
| Releasedatum | 25 november 2008 |
| Ursprungligen utgiven | 2009 |
| ISBN13 | 9780230604063 |
| Utgivare | Palgrave Macmillan |
| Antal sidor | 256 |
| Mått | 147 × 224 × 18 mm · 299 g |
| Språk | Engelska |
Se alt med Claes Fornell ( t.ex. Pocketbok och Inbunden Bok )