The Oxford Handbook of Music and Advertising - Oxford Handbooks

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The Oxford Handbook of Music and Advertising - Oxford Handbooks

This Handbook explains how music contributes to the advertising that the public encounters on a daily basis. Chapters examine how the soundtracks of promotional messages originate, how we might interpret the meanings behind the music, and how commercial messages influence us through music.

864 pages, 64 illustrations; 21 tables

Media	Böcker Inbunden Bok (Inbunden bok med hårda pärmar och skyddsomslag)
Releasedatum	12 april 2021
ISBN13	9780190691240
Utgivare	Oxford University Press Inc
Antal sidor	960
Mått	256 × 186 × 66 mm · 1,73 kg
Redaktör	Deaville, James (Professor of Musicology, Professor of Musicology, Carleton University)
Redaktör	Rodman, Ron (Professor of Music Theory, Professor of Music Theory, Carleton College)
Redaktör	Tan, Siu-Lan (Associate Professor of Psychology, Associate Professor of Psychology, Kalamazoo College)