Understanding Marketing

Mark Davies

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SEK 109

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Understanding Marketing

Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.

400 pages, illustrations facsimiles (some colour)

Media	Böcker Pocketbok (Bok med mjukt omslag och limmad rygg)
Releasedatum	26 september 1997
ISBN13	9780134904672
Utgivare	Pearson Education (US)
Antal sidor	400
Mått	171 × 233 × 23 mm · 670 g