Managing Markets and Customers Revised Edition - Management Extra Revised edition

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Managing Markets and Customers Revised Edition - Management Extra Revised edition

Customer focus is not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful. Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.

132 pages, Illustrations (some col.)

Media	Böcker Pocketbok (Bok med mjukt omslag och limmad rygg)
Releasedatum	9 januari 2009
ISBN13	9780080557397
Utgivare	Taylor & Francis Ltd
Antal sidor	132
Mått	213 × 296 × 8 mm · 504 g
Språk	Engelska

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