Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra - Mack Collier - Böcker - McGraw-Hill Education - Europe - 9780071806091 - 16 april 2013
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Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra Ed edition

Mack Collier

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Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra Ed edition

Shows you how to connect and engage with customers both online and offline to create a fan-centric brand using case studies of rock stars, including: Taylor Swift - who cultivates an army of devoted fans by constantly devising amazing experiences for them; and Johnny Cash - who was so passionate about his fans that he even followed them to jail.

272 pages, illustrations

Media Böcker     Pocketbok   (Bok med mjukt omslag och limmad rygg)
Releasedatum 16 april 2013
ISBN13 9780071806091
Utgivare McGraw-Hill Education - Europe
Antal sidor 224
Mått 171 × 232 × 16 mm   ·   300 g

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