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The Fall of Advertising and the Rise of PR
Al Ries
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SEK 219
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Förväntad leverans 22 maj - 3 jun
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The Fall of Advertising and the Rise of PR
Al Ries
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.
320 pages, illustrations
| Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
| Releasedatum | 11 maj 2004 |
| ISBN13 | 9780060081997 |
| Utgivare | HarperCollins Publishers Inc |
| Antal sidor | 320 |
| Mått | 135 × 202 × 20 mm · 272 g |
| Språk | Engelska |
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