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Manual of International Marketing. 2006 edition
Thomas Heilmann
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Manual of International Marketing. 2006 edition
Thomas Heilmann
Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.
568 pages
| Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
| Releasedatum | 21 september 2014 |
| ISBN13 | 9783834946553 |
| Utgivare | Gabler |
| Antal sidor | 588 |
| Mått | 168 × 240 × 30 mm · 811 g |
| Redaktör | Heilmann, Thomas |
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