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European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior - Routledge Studies in Marketing N/a
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European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior - Routledge Studies in Marketing
N/a
This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.
216 pages
| Media | Böcker Inbunden Bok (Inbunden bok med hårda pärmar och skyddsomslag) |
| Releasedatum | 18 oktober 2022 |
| ISBN13 | 9781032204611 |
| Utgivare | Taylor & Francis Ltd |
| Antal sidor | 200 |
| Mått | 150 × 220 × 20 mm · 453 g |
| Språk | Engelska |
| Redaktör | Bartosik-Purgat, Malgorzata (Dept. of Intnl Management, Poznan Univ. of Economics & Business, Poland) |
| Redaktör | Filimon, Nela (Dept. of Business, Universitat de Girona, Spain) |
