Body of Truth: Leveraging What Consumers Can't or Won't Say - Hill, Dan (Sensory Logic, Inc.) - Böcker - John Wiley & Sons Inc - 9780471444398 - 18 augusti 2003
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Body of Truth: Leveraging What Consumers Can't or Won't Say

Hill, Dan (Sensory Logic, Inc.)

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Body of Truth: Leveraging What Consumers Can't or Won't Say

Companies spend billions of dollar on marketing their products each year, but their efforts to reach out to customers are often flawed he results are bad advertisements, or advertisements that are compelling but overshadow the product.


268 pages, index

Media Böcker     Inbunden Bok   (Inbunden bok med hårda pärmar och skyddsomslag)
Releasedatum 18 augusti 2003
ISBN13 9780471444398
Utgivare John Wiley & Sons Inc
Antal sidor 272
Mått 162 × 244 × 29 mm   ·   616 g
Språk Engelska